Marketing Automation Specialist, Remote
Company: J.B. Hunt Transport Services, Inc.
Location: Terre Haute
Posted on: August 5, 2022
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Job Description:
JOB SUMMARY: Under general supervision, this position is
responsible for creating, improving, and implementing processes and
systems related to marketing productivity, driving best practices
in marketing automation, managing data governance across our CRM
systems, and managing and uncovering analytics to drive business
results. This key position will oversee the efficient management of
our marketing technology stack, database integrity, and the
downstream interactions with our pipeline. KEY RESPONSIBILITIES:
Support the Marketo infrastructure and architecture to achieve
outstanding campaign execution, reporting, and analytics Ensure
seamless data strategy, data flow, and integrations between
Bizible, Marketo, and Microsoft Dynamics Own the multi-attribution
model (Bizible) and develop a method for refinement and
optimization Lead the end-to-end data strategy and business
requirements for marketing automation and align data model and
reporting needs Optimize marketing automation and processes by
applying best practices to our marketing automation platform
instances Implement lead-to-sales funnel automation processes,
policies, workflows, marketing programs and KPIs Define and execute
improvements to enhance productivity, conversion rates,
programs/campaign ROI and sales growth Work closely with internal
clients to develop a closed-loop feedback process that provides
insight into the effectiveness of marketing processes Regularly
interface with cross-functional teams on enterprise-level projects
and issues Support the rollout of campaigns to align marketing and
sales initiatives, ensuring that sales and marketing are generating
sufficient lead and pipeline generation Serve as a subject matter
expert on our systems and data flows and seek out industry best
practices and proactively incorporate relevant ideas Build and
continuously monitor daily/weekly/quarterly reporting of database
KPIs, including campaign performance (email / advertising / program
effectiveness, leads to goal), companys pipeline and revenue
attribution Optimize and recommend improvements to marketing
technology stack including overall plan for utilization and regular
health checks on performance and effectiveness Review results of
campaigns and work with the respective campaign owners to identify
beneficial improvements MINIMUM QUALIFICATIONS: Bachelors degree in
Marketing, Business or related field with at least 2 years of
digital analytics, buyer, automation and/or marketing experience
PREFERRED QUALIFICATIONS: Extensive experience using a Marketing
Automation tool Extensive experience with Google Analytics or other
web analytics tools Extensive experience with Microsoft Excel and
other Microsoft Office applications Deep experience in CRM,
including reporting and field management Proactively seeks out
solutions and is excited to bring new approaches to the
organization Takes initiative from concept to implementation
Ability to think critically and make optimization decisions based
on data Understanding of demand generation and the lead-to-sales
funnel EDUCATION: Bachelors: Business Communications (Required),
Bachelors: Marketing (Required) WORK EXPERIENCE: Marketing JOB
OPENING ID: 00452459 Marketing Automation Specialist, Remote (Open)
This job description has been designed to indicate the general
nature and level of work performed by employees within this
classification. It is not designed to contain or be interpreted as
a comprehensive inventory of all duties, responsibilities and
qualifications required of employees assigned to this job. To
perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Keywords: J.B. Hunt Transport Services, Inc., Terre Haute , Marketing Automation Specialist, Remote, Advertising , Terre Haute, Indiana
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