Analytics Director (P5-P6)
Company: Lilly USA LLC
Location: Indianapolis
Posted on: May 19, 2025
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Job Description:
Lilly USA LLC seeks an Analytics Director (P5-P6) to implement
direct-to-consumer (DTC) analytics projects. Translate reporting
and analysis requirements into scalable and performant data
pipelines and composite analytical assets. Deliver segmentation,
audiences, and customer algorithm solutions to brand and media
teams based on behavioral and bid stream data. Integrate data
analyses with agency targeting to drive efficiency. Lead the
development and scaling of artificial intelligence and machine
learning tools in market execution with internal and agency
partners. Execute business reviews of media performance and
activation opportunities. Support analytics, measurement, and
planning for in-market test and control pilots. Align business unit
measurements with US portfolio integration windows to lead
portfolio optimization. #LI-DNI Position requires a Bachelor's
degree in Business Administration, Business Analytics, Marketing,
or a related field, followed by 5 years of progressively
responsible experience with delivering multifunctional business
analytics projects. Experience must include a minimum of: 5 years
of experience with consumer media and advertising technology; 5
years of experience with calculating estimated return on investment
and performance valuation of campaigns; 3 years of experience with
building audience models; 3 years of experience with analyzing data
complexities in specialty markets; and 3 years of experience with
fostering adherence to federal marketing and promotional laws.
Telecommuting benefit available. Up to 20% domestic and
international travel required. #LI-DNI Job location: Indianapolis,
IN. To apply, please visit https://jobsearch.lilly.com/ and enter
job requisition number R-81953 when prompted. Alternatively, please
send your resume, cover letter, and a copy of the ad to: Beth L.
Berry, Lilly Corporate Center, Indianapolis, IN 46285.Required
Keywords: Lilly USA LLC, Terre Haute , Analytics Director (P5-P6), Executive , Indianapolis, Indiana
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