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Executive Director of Institutional Marketing

Company: Indiana State University
Location: Terre Haute
Posted on: September 16, 2021

Job Description:

The EDIM will strategically lead the marketing and branding efforts of one of our largest higher education clients with a focus on customer acquisition, customer retention, foundation efforts, and brand strategy. They will work with key stakeholders to offer clarity to the brand proposition and support that position through various mediums to reach customers where they are increasing awareness regionally and nationally.; They will provide support to key institutional stakeholders to assist in a consistent brand message and user experience from prospective customers to former customers.; To be successful in this role, the person will be able to tailor marketing strategies to complement the institutional strategic goals. They will have excellent leadership and communication skills to successfully guide and lead a team of professionals. They will have a passion and knowledge for current marketing trends and opportunities to leverage new technologies.

Experience working in Higher Education is a huge plus

Marketing Director Experience
3+ years of Marketing experience

Will oversee content management, web services, writing and new media, and graphic design.

3+ years of leadership experience

Around 15 direct reports. Will be over content manager, account services dire, web services direct, writing and new media director ; graphic design - under account services.

Passion for Marketing

Has to be familiar with modern marketing tools but does not necessarily have to be an expert in using them.

Experience communicating and strategizing with all different levels of stakeholders

Must be comfortable marketing to a wide range of audiences, multiple different generations.

Keywords: Indiana State University, Terre Haute , Executive Director of Institutional Marketing, Other , Terre Haute, Indiana

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