Associate Director of Digital Content

Location: Indianapolis
Posted on: June 23, 2025

Job Description:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. Job Summary As an Associate Director of Digital Content , you will be a driving force behind creating innovative content and channel strategies that elevate our Global Communications initiatives on our internal and external channels! Your mission is to craft consistent and compelling content that enhances and reinforces Lilly’s brand reputation, creating a best-in-class customer experience for our target audiences. Working closely with Communications directors and subject matter experts, you’ll weave together cohesive and impactful storytelling that resonates deeply with audiences while aligning with our strategic business goals. You’ll be hands-on in developing clear, engaging, and persuasive content tailored for various platforms, ensuring it reflects our brand voice and messaging and supports our content strategy. With your expertise in content marketing, you’ll implement targeted strategies and harness social media to boost audience engagement and growth. Your role will also involve adapting content based on trends and performance, allowing you to make data-driven adjustments that keep our strategies fresh and effective. Strong project management skills will be crucial as you juggle multiple initiatives, collaborating seamlessly with cross-functional teams to meet tight deadlines. Your ability to build connections will facilitate networking and collaboration with stakeholders, while your adaptability will ensure we create quality content in a fast-paced environment. Basic Requirements Bachelor’s degree in marketing, communications, journalism or a related field 8 years of experience in content marketing or communications Experience leading team members and/or vendors Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role. Strongly Preferred Skills and Capabilities Strong writing skills: Ability to craft clear, engaging and persuasive content for various platforms Audience personalization expertise: Advanced understanding of how to convey a consistent message, but shift content approach for the specific platform and audience Content marketing knowledge: Apply content marketing principles, including SEO and audience targeting, to develop strategic plans that resonate with core audiences Social media proficiency: Advanced understanding of social media platforms and strategies for audience engagement and growth Brand strategy insight: Knowledge of brand positioning, voice, and messaging to ensure consistency across communications Editorial calendar management: Help create, maintain and optimize an editorial calendar to align with company strategic initiatives Research and analysis: Ability to understand market trends, audience preferences and performance insights to quickly and appropriately optimize content as needed Creative thinking: Collaborate with other writers and team designers to generate innovative ideas that resonate with target audiences Relationship-building: Experience in networking and collaborating with stakeholders and influencers Adaptability: Willingness to stay updated on industry content trends and evolving brand strategies and adjust outcomes accordingly Additional Preferences Master’s degree is a plus Knowledge of various digital marketing and PR tactics Understanding of on-trend video and photo content creation, interviewing, scripting, etc. Experience with content management systems and publishing platforms Proficiency in Adobe design, content and PM software, including Workfront Experience working in a complex corporate environment Experience working in a highly regulated industry Other Information A writing portfolio will be required This position will report to the Senior Director of Content and Editorial, Global Communications. Some international and domestic travel expected as conditions and business needs emerge. Located in Indianapolis. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups. WeAreLilly Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups. Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $122,250 - $179,300 Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. WeAreLilly

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